Marketing Manager
I turn “hmm, we should do marketing” into “whoa, our sales are up.”
I build marketing strategies that drive measurable growth, brand visibility and sustainable business impact. Online and offline, from the first plan to the final report.
Proof that the strategies work
The numbers, not the noise.
qualified leads generated per week
conversion rate on advertising campaigns
increase in brand awareness and sales leads
Straight from the dashboards
Receipts, not adjectives.
Case studies
Two brands, two very different starting points.
Case study 01 · Winock Solar · Marketing Manager
From quiet brand to 800.5K+ views.
“We had potential, but we needed presence, leads, and a strategy that actually worked.”
What I did
- Led integrated campaigns: expo events, radio jingles, TV ads, billboards and social media.
- Set up CRM-based lead tracking and a follow-up system.
- Developed the brand strategy and positioning.
Next case study
Blizz Global Energy: building marketing from zeroCase study 02 · Blizz Global Energy · Marketing Manager
Building the marketing function from zero.
“We had a brand, but no structured marketing. No social accounts, no campaigns, no clear system.”
What I did
- Built the social media accounts and digital channels from scratch.
- Designed advertising campaigns tied to sales goals.
- Coordinated marketing with the installation team so promises matched delivery.
Where it landed
- More walk-ins and referrals.
- Long-term customer retention.
Previous case study
Winock Solar: from quiet brand to 800.5K+ viewsCreative direction
I know when to go viral, and when to buy a billboard.
Scripts, shoots, edits and voice-overs, from national TV to a single social post.
Vinci Hair campaign
“Vinci, hair does not define you.”
Creative director and script writer for a national TV campaign.
Campaign line
“Buy now, pay small small!”
Creative director, videographer and editor, voice-over artist.
Who I am
The marketing manager who actually looks at the numbers.
I'm Winnie, a marketing manager with a BSc in Mass Communication and an MSc in Marketing Management in progress at the University of Chester.
I build marketing strategies from scratch, lead campaigns across offline and online channels, and make sure the business sees a return on what it spends.
I enjoy digital marketing, but I don't post content and hope for the best. I plan, measure and adjust until the numbers look good.
What I do
Beyond posting on Instagram.
Strategy & planning
- Marketing and brand strategy
- B2B market research
- Go-to-market planning
Campaign leadership
- Integrated campaigns, online and offline
- Events, radio, TV, billboards and social
- Google Ads, social ads, conversion optimisation
Leadership & coordination
- Event organisers, radio, TV and printers
- CRM lead tracking and follow-ups
- Campaigns aligned with sales and service teams
Education & certifications
Off the clock
